Best SEO Techniques to Boost Organic Traffic in 2023. In the ever-evolving realm of digital marketing and search engine optimization (SEO), conventional wisdom can only take you so far. Neil Patel, a trailblazer in the digital marketing landscape, brings to light some unconventional yet highly effective SEO strategies. 

In this blog post, we're going to delve into these unique strategies, giving you a glimpse into the future of SEO.

Best SEO Techniques to Boost Organic Traffic in 2023

5 Best SEO Techniques to Boost Organic Traffic To Your Website

👉 The Power of Pages One and Two

Imagine there's a massive ocean of content on the internet. Now, picture yourself sailing in a small boat, hoping to catch the attention of those navigating the waves. Welcome to the world of SEO. With over a billion search results for countless queries, how can you ensure your content doesn't get lost at sea? 

Neil makes it clear that when it comes to grabbing the attention of users, it's all about pages one and two of the search results. 

Page three and beyond might get you some clicks, but the vast majority of the traffic is gobbled up by the top two pages. Now, the question is: how do you make sure you're on those crucial pages?

See Also: Are Blog Posts The Best SEO Strategy Today?

👉 Revitalize and Update Your Content 

One of the most fundamental yet underutilized strategies is keeping your content fresh. Consider this: when you search for something, would you rather read an article from three years ago or one that's up to date? Most users prefer the latter, and so do search engines. 

Wikipedia, for instance, ranks so well because its content is always fresh. To stay competitive, Neil advises that companies regularly update their content, especially for pages that drive conversions and significant traffic. 

Ensuring your money pages remain current can significantly boost your SEO standing.

👉 The Art of Creative Link Building 

Links still play a vital role in SEO, but the methods for acquiring them are changing. In the era of AI-driven content creation tools, content can become commoditized. As a result, acquiring links via content and infographics becomes more challenging. 

Here's where creativity comes into play. Instead of focusing solely on content, Neil recommends providing valuable tools related to your industry for free. Tools that people usually pay for can be offered as free resources. 

These tools, once released, attract a plethora of backlinks over time, effectively increasing your site's authority and, in turn, boosting your rankings.

See Also: How to Make Money Online in 2023-2024

👉 Upselling and Down-selling Partnerships 

While people often focus on affiliate marketing, Neil presents another intriguing strategy: creating partnerships by upselling or down-selling complementary products. Think of it as a collaboration rather than a mere affiliate arrangement.

For instance, if you sell toothbrushes and someone else sells toothpaste, you can offer their product upon checkout and vice versa. 

This strategy can lead to profitable partnerships and increased revenue streams, yet it's often underutilized.

See Also: How to Make Money on Instagram in 2023 - 2024

👉 Globalization and Building Local Teams 

In a world where borders are blurred by the internet, Neil's agency is embarking on an exciting journey of globalization. Instead of franchising, they opt to wholly own their presence in different countries. 

By translating their website, localizing the content, and building sales teams in each region, they expand their reach to new markets. 

How do they source local leadership talent? The agency has a dedicated team of recruiters who identify experienced leaders in competing agencies. They seek those who have consistently climbed the ranks, as this indicates their value to the organizations they've served. 

By bringing these leaders on board, Neil's agency can replicate growth and success in new regions.

Video credit: Neil Patel [https://www.youtube.com/watch?v=VGyCeKbI9P0]

Conclusion - Best SEO Techniques to Boost Organic Traffic in 2023

The digital marketing landscape is continually shifting, and staying ahead of the curve requires innovation and adaptability. These unconventional SEO strategies, outlined by Neil Patel, demonstrate that thinking outside the box can yield remarkable results. 

By focusing on pages one and two, updating content, creatively building links, exploring unique partnerships, and globalizing your reach, you can thrive in the ever-changing digital jungle. 

In conclusion, conventional SEO strategies have their place, but to truly excel in the digital world, embracing new, imaginative approaches is essential. 

As the digital jungle evolves, so too should your strategies. Take inspiration from these unique tactics, adapt them to your unique situation, and continue your journey to SEO success.